Specialist Marketing - Brand & Campaigns

At IAG, we’re ready for you. We're the largest general insurance group in Australia and New Zealand. Our family of brands turns the IAG purpose of making your world a safer place into action by helping everyday Aussies and New Zealanders, supporting their ambitions and making insurance accessible.

Step into a role where great ideas come to life through powerful, integrated campaigns. As the Marketing Specialist, Brand & Campaigns supporting brands such as CGU and WFI, you’ll turn strategy into real market activity, delivering integrated campaigns that resonate with brokers, partners and small business customers. You’ll work across brand, product and sponsorship activity, connecting channels and teams to create consistent, high-quality outcomes. With a strong growth agenda underway, this is a chance to get hands-on, work at pace and help shape how campaigns are delivered in a more focused, commercially driven way.

This is a permanent full-time role based in Gadigal Country (Darling Park 2, Sydney), Meanjin (Brisbane) or Naarm (Melbourne).

• Deliver integrated marketing campaigns end-to-end, translating strategy and propositions into coordinated activity that drives awareness, engagement and demand across key segments
• Activate brand and campaign narratives across channels including digital, social, communications, events and media to ensure consistent and compelling customer experiences
• Manage campaign delivery from brief through to execution, coordinating stakeholders, agencies and timelines to deliver high-quality outcomes efficiently
• Execute sponsorships and events with strong attention to detail, maximising impact before, during and after activation across multiple touchpoints
• Monitor and optimise campaign performance using a test and learn approach, applying insights to continuously improve effectiveness and outcomes
• Collaborate across marketing and business teams to ensure campaigns are aligned, connected and focused on delivering measurable commercial results

• Experience delivering integrated campaigns across multiple channels, with a focus on outcomes and continuous improvement
• Ability to translate strategy into clear, engaging campaign execution that resonates with customers and partners
• Strong coordination and stakeholder management skills, working confidently across teams and agency partners
• Good understanding of brand storytelling and how to bring propositions to life in market
• Proven ability to manage competing priorities in a fast paced environment with attention to detail
• A curious mindset with a willingness to test, learn and adapt to improve campaign performance

• Boosted superannuation with 13% as standard.
• 20 days annual leave + 5 days MyLeave (extra leave for what’s important to you).
• Work from home and many more flexibility options with myFlex.
• Up to 50% off personal insurance, including home and motor insurance.
• Partner discounts on private health insurance, tech & appliances, and many more.
• Industry-leading 20 weeks paid parental leave.
• Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities.
• employment type eligibility criteria apply

Applications close: Saturday 20 June 2026 11:59PM AEST

If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to ***email_hidden*** for a confidential conversation.

As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. That’s not just words. It’s our people promise. We're ready for you with unexpected opportunities for your career, your work-life and your ability to make a difference. We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.